Unique Planners
PROJECT: Illustration & print
SECTOR: Stationery Industry
Pirongs is a family run stationery company based in Devon, with over 50 years in the industry. They first started publishing academic diaries in 1961, and the Pirongs name has been synonymous with quality, service, and value ever since. They now print all kinds of diaries, planners, and note books that are completely customisable.
THE BRIEF
The designs were to be targeted at women, between the ages of 22 - 45 with a love of stationery, as Pirong's best selling range is their Unique Planner collection. The new covers were to be launched in Spring, so the illustrations took a holiday/beach theme with a bright pastel colour palette, featuring hand drawn shells, sunglasses and parasols.
I then went on to create lifestyle imagery for Pirong's social media channels using the new planner and desk pad designs.
Keywords for this brief were: Vivid, Feminine, Sunny and Warmth.
“Emma was great to work with throughout the project. She got to grips with the brief straight away and produced some great designs, which have been very popular with our customers. We will definitely be back with some more projects in the near future!”